CONSULTATION
In some cases, specific areas of insight can provide meaningful direction. When determining the way forward, we clearly discern criteria and describe the topography of your market landscape.
BRAND CHARACTER
Through the lens of brand personification, we'll participate in guided work sessions to define and refine the core components of your brand. Through that understanding, you'll be able to focus on your most robust area of engagement and activate new opportunities in the marketplace. You'll have clarity through:
• Your Brand's Visual Language Exploration
• Ambassador Personification
• Contrast to Competitors
MARKETPLACE STRATEGY
Deepen the understanding of your brand's surrounding landscape and chart new areas of potential growth. With the ability to visually chart the essential elements of your brand and its competitors, next steps can be charted into unoccupied territory adjacent to your brand.
• SWOT Analysis
• Strategy Screens For Action Items
• Assess Achievable Goals
PERSONA ANALYSIS
While your brand may be specific, its likely that you have a wide assortment of customers. Working through the current understanding of your customer base, we work with you to determine the needs of your different customers and how you can more accurately meet those needs.
• Persona Archetypes Construction
• End-User Needs Assessment
• Consumer Vocabulary