Costa Del Mar
Started in 1983, Costa Del Mar has been the premiere fishing sunglass since its inception. Fulfillment for special projects at the Branding Agency has consisted of location scouting, on-set direction and video production, editing, and delivery. Sales data, market strategy, and projected position have been annually synthesized into animated interactive presentations for their national sales force.
Native Eyewear was repositioned as an accessible, outdoor-focused brand with cost-effective and technology-forward gear. With previous brand components remaining in the market, the brand was remade with pivots at specialty shops and event-based reimplementation and outreach. TBA worked within relevant industries to assemble brand ambassador teams
As one of the progenitors of modern eyeglasses, Bollé eyewear has seen many incarnations since beginning in 1888. When looking to extend the brand into modern action sports, The Branding Agency connected Bollé with leading athletes and trends. Implementing modern tastes with the product design team, the Bollé brand was ranked in the top 10 winter action sports gear companies.
Located in he heart of he Rocky Mountains, Monarch Mountains has remained one of the purest skiing experiences in Colorado. With a very specific offering, Monarch's unique character was organized from it's rich history into a celebrated identity, catering to a wide range of customers. Locals and out-of-towners alike connect comfortably with the intimate and approachable family-friendly environment. Preserving the complex identity and highlighting the message to separate customers was the essential message.